blockchain-marketing

How Blockchain Takes Social Media Marketing Control Away from Tech Giants

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Patricia de Hemricourt Jun 16 · 8 min read Social media marketing is a central tool to increase content discoverability. Yet, how much social media marketing is dictated by marketers and how much by tech giants? Find out how an emerging blockchain marketing solution restores full control of social media marketing tools to marketers and … Read more

Apple’s War for Digital Marketing Privacy — The Dawn of Blockchain Marketing?

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Patricia de Hemricourt Feb 28 · 5 min read Apple’s unrolling iOS 14 privacy update requires requesting users’ permission to track their activity across apps for personalized advertising purposes. Google’s plans to follow Apple’s move are as yet unconfirmed, but Apple’s new privacy protection is a direct hit on Facebook’s bottom line. At a speech … Read more