How Blockchain Takes Social Media Marketing Control Away from Tech Giants

Patricia de Hemricourt Jun 16 · 8 min read Social media marketing is a central tool to increase content discoverability. Yet, how much social media marketing is dictated by marketers and how much by tech giants? Find out how an emerging blockchain marketing solution restores full control of social media marketing tools to marketers and … Read more

How are 2key SmartLinks Immune to Click Spamming and Ad-Fraud?

Patricia de Hemricourt May 10 · 5 min read As click spamming and ad fraud plaguing the entire digital ad industry, some new players basing their entire business models on a different paradigm are emerging, bringing fraud-free alternatives. Spamming and click spamming are the bane of web 2.0. Both are the result of a combination … Read more

2key Blog | How to Adapt your Digital Marketing Strategy to the Blockchain Era

Patricia de Hemricourt May 3 · 5 min read Organizations that adapted quickly to the Internet and leveraged it to increase their visibility massively benefitted from their early adoption. Amazon was among those, starting to leverage the Internet for Business- to Consumer (B2C) e-commerce purposes as early as 1995, barely four years after the Internet … Read more

How to Add Referral Marketing to your Content Distribution Strategy — For Free!

Patricia de Hemricourt Apr 19 · 7 min read Referral marketing is typically used to onboard users by getting them to sign up, download, or otherwise perform a specific action. Until now, no technology catered to content distribution strategy. A free blockchain referral solution is changing that! Have you ever followed a recommendation from a … Read more

How Much Can You Earn by Sharing 2key Smartlinks? — Let’s Look at Real- Users’ Numbers

Patricia de Hemricourt Apr 12 · 7 min read Are you sitting on the side wondering if it is worth the effort to share SmartLinks? Well, you are the only one knowing what would make it worth your while, so have a look at the numbers and decide for yourself. A quick reminder before we … Read more

Filtering Fake News with 2key SmartLinks

Patricia de Hemricourt Mar 22 · 6 min read Fake news has become endemic across the social media landscape, occasionally seeping through mainstream media. This fake news pandemic was worsened by the COVID-19 pandemic and affects every aspect of life in the connected world. As fake news spreads mainly through social media, increasing the revenues … Read more

The Surprisingly Long Shelf-Life of SmartLinks Brings Unexpected Windfall

Patricia de Hemricourt Mar 8 · 4 min read Today, I had a nice surprise when checking my 2key page dashboard. As you know, I am 2key’s content writer. I have been creating a few SmartLinks to check how the app functions and get a better feel of the interface. But I barely shared any … Read more

Apple’s War for Digital Marketing Privacy — The Dawn of Blockchain Marketing?

Patricia de Hemricourt Feb 28 · 5 min read Apple’s unrolling iOS 14 privacy update requires requesting users’ permission to track their activity across apps for personalized advertising purposes. Google’s plans to follow Apple’s move are as yet unconfirmed, but Apple’s new privacy protection is a direct hit on Facebook’s bottom line. At a speech … Read more

Is 2key SmartLinks the Answer to Digital Marketing Gatekeepers?

Patricia de Hemricourt Jan 31 · 5 min read Testimony to the disproportionate and undemocratic power amassed by GAFAM (Google, Apple, Facebook, Amazon, Microsoft), and other gatekeepers in the last two decades, on December 15, 2020, the venerable EU institutions published a new legislative proposal promoting contestable and fair markets in the digital sector, the … Read more

7 Tips to Maximize Your SmartLink Reach and Impact

Patricia de Hemricourt Dec 20, 2020 · 8 min read As you know, SmartLinks are self-managed and, as soon as they are launched, your core supporters are spurred to share it further and so are their circles and so on. Aside from the PPC SmartLink reward itself, SmartLink referrers also earn rewards based on their … Read more