marketing-strategies

2key Blog | How to Adapt your Digital Marketing Strategy to the Blockchain Era

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Patricia de Hemricourt May 3 · 5 min read Organizations that adapted quickly to the Internet and leveraged it to increase their visibility massively benefitted from their early adoption. Amazon was among those, starting to leverage the Internet for Business- to Consumer (B2C) e-commerce purposes as early as 1995, barely four years after the Internet … Read more

Filtering Fake News with 2key SmartLinks

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Patricia de Hemricourt Mar 22 · 6 min read Fake news has become endemic across the social media landscape, occasionally seeping through mainstream media. This fake news pandemic was worsened by the COVID-19 pandemic and affects every aspect of life in the connected world. As fake news spreads mainly through social media, increasing the revenues … Read more