How are 2key SmartLinks Immune to Click Spamming and Ad-Fraud?

Patricia de Hemricourt May 10 · 5 min read As click spamming and ad fraud plaguing the entire digital ad industry, some new players basing their entire business models on a different paradigm are emerging, bringing fraud-free alternatives. Spamming and click spamming are the bane of web 2.0. Both are the result of a combination … Read more

2key Blog | How to Adapt your Digital Marketing Strategy to the Blockchain Era

Patricia de Hemricourt May 3 · 5 min read Organizations that adapted quickly to the Internet and leveraged it to increase their visibility massively benefitted from their early adoption. Amazon was among those, starting to leverage the Internet for Business- to Consumer (B2C) e-commerce purposes as early as 1995, barely four years after the Internet … Read more

Filtering Fake News with 2key SmartLinks

Patricia de Hemricourt Mar 22 · 6 min read Fake news has become endemic across the social media landscape, occasionally seeping through mainstream media. This fake news pandemic was worsened by the COVID-19 pandemic and affects every aspect of life in the connected world. As fake news spreads mainly through social media, increasing the revenues … Read more

The Surprisingly Long Shelf-Life of SmartLinks Brings Unexpected Windfall

Patricia de Hemricourt Mar 8 · 4 min read Today, I had a nice surprise when checking my 2key page dashboard. As you know, I am 2key’s content writer. I have been creating a few SmartLinks to check how the app functions and get a better feel of the interface. But I barely shared any … Read more

Apple’s War for Digital Marketing Privacy — The Dawn of Blockchain Marketing?

Patricia de Hemricourt Feb 28 · 5 min read Apple’s unrolling iOS 14 privacy update requires requesting users’ permission to track their activity across apps for personalized advertising purposes. Google’s plans to follow Apple’s move are as yet unconfirmed, but Apple’s new privacy protection is a direct hit on Facebook’s bottom line. At a speech … Read more